Multiple Choice
________ is the process of adding a set of meaningful and valued differences to distinguish the company's offering from competitors' offerings.
A) Positioning
B) Differentiation
C) Marketing
D) Customization
Correct Answer:
Verified
Correct Answer:
Verified
Q22: Social networking pertains to _.<br>A) specialized chat
Q23: Most marketers believe that demographics are useful
Q24: B2B is the commonly accepted abbreviation for
Q25: User psychographics include all of the following
Q26: _ is the process of aggregating individuals
Q28: _ represent an important group for e-marketers
Q29: Marketers commonly base their segmentation of consumer
Q30: Social networking is based on the idea
Q31: Explain how psychographics can be used to
Q32: Psychographics include consumer lifecycles, ethnicity, and income.