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    E marketing Study Set 1
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    Exam 8: Segmentation, Targeting, Differentiation, and Positioning Strategies
  5. Question
    Clearly Define Segmentation and Targeting
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Clearly Define Segmentation and Targeting

Question 12

Question 12

Essay

Clearly define segmentation and targeting. What are the differences in how these two marketing tools are used and how are they interrelated?

Correct Answer:

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-Segmentation - process of aggregating o...

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