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    Exam 8: Segmentation, Targeting, Differentiation, and Positioning Strategies
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    What Are the Ways to Target Online Communities? If You
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What Are the Ways to Target Online Communities? If You

Question 18

Question 18

Essay

What are the ways to target online communities? If you were making a recommendation to the e-marketing officer of Amazon.com which one or ones would you recommend the firm to use?

Correct Answer:

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-Build a community at its own website th...

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