Your Company's Scientists Have Developed an Exciting New Product That

Multiple Choice

Your company's scientists have developed an exciting new product that is unlike anything presently available to consumers. The NPV of bringing the product to market is positive yet you are uncertain about the sales projections. The best way for you to test the validity of the sales projections is to use:

A) Sensitivity and payback analysis.
B) Payback and break-even analysis.
C) Break-even and sensitivity analysis.
D) Operating leverage analysis.
E) IRR analysis.