Marsha Is the Owner of a Popular Apparel Store

Multiple Choice

Marsha is the owner of a popular apparel store. She plans to increase the choices available to customers. She thinks about what additions should be made to the current collection of clothes available in the store. During her evening walk, Marsha suddenly realizes that she should conduct a survey to find out what customers desire. Which of the following is most likely to be Marsha's next step in the context of the creative process?​

A) ​Verification
B) ​Incubation
C) ​Immersion
D) ​Opportunity recognition