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Suppose That You Are an Advertiser, and a Television Station

Question 9

Multiple Choice

Suppose that you are an advertiser, and a television station has told you that you can select the TV program in which you want your advertisement to appear. According to the research on long-term memory, you want your ad to appear in a program that is


A) emotionally neutral.
B) mildly unpleasant.
C) a violent cartoon show.
D) a violent news program.

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