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    Business
  3. Study Set
    Managing Quality
  4. Exam
    Exam 5: The Voice of the Customer
  5. Question
    Due to Constantly Changing Customer Needs, the Reactive Approach to Customer-Driven
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Due to Constantly Changing Customer Needs, the Reactive Approach to Customer-Driven

Question 15

Question 15

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Due to constantly changing customer needs, the reactive approach to customer-driven quality could lead to problems if customer requirements increase at a faster rate than quality and service improvement.

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