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  3. Study Set
    Managing Quality
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    Exam 1: Differing Perspectives on Quality
  5. Question
    The Marketer Focuses on the ________ Dimension of Products and Services
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The Marketer Focuses on the ________ Dimension of Products and Services

Question 37

Question 37

Multiple Choice

The marketer focuses on the ________ dimension of products and services.


A) perceived quality
B) durability
C) conformance
D) reliability
E) performance

Correct Answer:

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