If a Salesperson Sincerely Wants to Establish a Caring Relationship

Multiple Choice

If a salesperson sincerely wants to establish a caring relationship with a potential key account, the salesperson should:

A) view the selling process as continuous.
B) engage in transaction selling.
C) assume the selling process has a distinct beginning and ending.
D) internalize the buyer's organizational culture.
E) engage in relationship transformation selling.