How Should a Salesperson Respond to a Loss of Sale

Multiple Choice

How should a salesperson respond to a loss of sale or the loss of an entire account to a competitor?

A) Criticize the competition's product that the customer has bought.
B) Tell the customer that the other company makes poor products.
C) Tell the customer how unethical the competitor is.
D) Thank the customer for past business dealings.
E) Stop calling the account entirely.