When James Sells Tiromat Powerpak, a Packaging Machine for Forming

Multiple Choice

When James sells Tiromat Powerpak, a packaging machine for forming, filling and sealing food products, he begins by telling the customer, "Everyone in the food industry would like to save money and time on equipment cleaning." Then he says, "With the Tiromat Powerpak, you have a machine that can be disassembled for high-pressure cleaning and then reassembled more quickly than any other machine currently on the market." In conclusion, Tiromat says, "Thus, I believe that you need to buy our new Powerpak packaging machine." James is using ________ to sell his machines.

A) direct suggestion
B) suggestive propositions
C) logical reasoning
D) sell sequence
E) persuasive communication