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Elisha Levi Believes That a Flexible, Customized Approach to Selling

Question 152

Multiple Choice

Elisha Levi believes that a flexible, customized approach to selling is best when dealing with highly complex products or services. She typically performs an in-depth study of a prospect's needs before developing a well-planned presentation. Levi obviously favors the ________ presentation method.


A) memorized
B) stimulus response
C) problem-solution
D) need-satisfaction
E) formula

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