Because the Operations of Multinational Enterprises Can Be Bewilderingly Complex

Multiple Choice

Because the operations of multinational enterprises can be bewilderingly complex, even before the goals of CSR are thrown in, firms looking for global sustainability must first:

A) ​Identify primary and secondary stakeholders.
B) ​Focus on the details rather than the big picture.
C) ​Drill down to make CSR drivers simple.
D) ​Prioritize its goals.