Hundreds of Small Companies Such as Martin-Logan and Mark Levinson

Multiple Choice

Hundreds of small companies such as Martin-Logan and Mark Levinson compete in the high-end audiophile segment of the consumer electronics industry.If analyzed in terms of Porter's generic strategies framework,such companies might be said to be pursuing competitive advantage via:

A) cost leadership.
B) differentiation.
C) cost focus.
D) focused differentiation.
E) consumer differentiation.