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  3. Study Set
    Global Marketing Study Set 5
  4. Exam
    Exam 14: Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication
  5. Question
    Compared with Other Forms of Marketing Communication,sampling Is More Likely
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Compared with Other Forms of Marketing Communication,sampling Is More Likely

Question 90

Question 90

Essay

Compared with other forms of marketing communication,sampling is more likely to result in actual trials of the product.Explain this by giving examples of possible types of sampling.

Correct Answer:

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Sampling is a sales promotion technique ...

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