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    Global Marketing Study Set 5
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    Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations
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    Ads Based on A(n)________ Appeal Depend on Logic and Speak
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Ads Based on A(n)________ Appeal Depend on Logic and Speak

Question 36

Question 36

Multiple Choice

Ads based on a(n) ________ appeal depend on logic and speak to the audience's intellect.


A) rational
B) advertising
C) emotional
D) localized
E) melodramatic

Correct Answer:

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