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    Global Marketing Study Set 5
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    Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations
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    The Ultimate Test of an Organization's Understanding of the Power
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The Ultimate Test of an Organization's Understanding of the Power

Question 30

Question 30

True/False

The ultimate test of an organization's understanding of the power and importance of PR occurs during a time of environmental turbulence,especially a potential or actual crisis.

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