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    Global Marketing Study Set 5
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    Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations
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    A Company That Is Ethnocentric in Its Approach to PR
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A Company That Is Ethnocentric in Its Approach to PR

Question 84

Question 84

True/False

A company that is ethnocentric in its approach to PR will not extend home-country PR activities into host countries.

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