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    Exam 12: Global Marketing Channels and Physical Distribution
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    The Reason Why Saks Fifth Avenue Has Licensed Stores in the Middle
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The Reason Why Saks Fifth Avenue Has Licensed Stores in the Middle

Question 70

Question 70

True/False

The reason why Saks Fifth Avenue has licensed stores in the Middle East is to limit their risk when targeting unfamiliar,difficult-to-enter markets.

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