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    Global Marketing Study Set 5
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    Exam 11: Pricing Decisions
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    The Price of a Six-Pack of Heineken Varies in Price
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The Price of a Six-Pack of Heineken Varies in Price

Question 3

Question 3

Multiple Choice

The price of a six-pack of Heineken varies in price by as much as 50 percent depending on where it is sold due to all of the factors except:


A) purchasing power parity.
B) transportation costs.
C) transaction costs.
D) promotion.
E) competition.

Correct Answer:

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