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In July 2001,the Euro's Value Relative to the Dollar Was

Question 85

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In July 2001,the euro's value relative to the dollar was about €1.00 = $0.85.By November 2009,the euro had strengthened to €1.00 = $1.48.In February 2012,one euro was equal to $1.33,in August 2015 €1.00 = $0.99 and in September 09,2018 €1.00 = $0.87.All other things being equal,if a European-based global company wants to preserve margins for goods exported to the U.S.market,the company should:


A) raise prices in dollars.
B) switch to cost-based pricing.
C) adopt a policy of market penetration pricing.
D) reduce prices in dollars.
E) use skimming pricing.

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