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    Global Marketing Study Set 5
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    Exam 10: Brand and Product Decisions in Global Marketing
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    The Equity Value of Global Megabrands Such as Coca-Cola and Marlboro
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The Equity Value of Global Megabrands Such as Coca-Cola and Marlboro

Question 59

Question 59

True/False

The equity value of global megabrands such as Coca-Cola and Marlboro runs in the tens of billions of dollars.

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