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    Global Marketing Study Set 5
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    Exam 10: Brand and Product Decisions in Global Marketing
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    What Are the Differences Between "Product-Communication Extension" and "Product Extension-Communication
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What Are the Differences Between "Product-Communication Extension" and "Product Extension-Communication

Question 44

Question 44

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What are the differences between "product-communication extension" and "product extension-communication adaptation" as strategies?

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Many companies employ product-communicat...

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