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    Global Marketing Study Set 5
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    Exam 10: Brand and Product Decisions in Global Marketing
  5. Question
    Explain the Differences Between "Product Adaptation-Communication Extension" and "Product-Communication Adaptation
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Explain the Differences Between "Product Adaptation-Communication Extension" and "Product-Communication Adaptation

Question 53

Question 53

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Explain the differences between "product adaptation-communication extension" and "product-communication adaptation" strategies.

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In the product adaptation-communication ...

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