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The Formulation,imagery,and Consumer Appeal of Colgate's Total Brand Toothpaste Were

Question 85

Multiple Choice

The formulation,imagery,and consumer appeal of Colgate's Total brand toothpaste were designed to translate across national boundaries.This new global brand represents which type of product innovation?


A) discontinuous innovation
B) dynamically continuous innovation
C) continuous innovation
D) comparative innovation
E) dynamically discontinuous innovation

Correct Answer:

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