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  3. Study Set
    Global Marketing Study Set 5
  4. Exam
    Exam 9: Global Market Entry Strategies: Licensing, investment, and Strategic Alliances
  5. Question
    Franchising Is a Variation of Licensing Strategy in Which There
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Franchising Is a Variation of Licensing Strategy in Which There

Question 6

Question 6

True/False

Franchising is a variation of licensing strategy in which there is a contract between the parent company franchiser and a franchisee that allows the franchisee to operate a business developed by the franchiser in return for all rights for operations.

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