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    Global Marketing Study Set 5
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    Exam 9: Global Market Entry Strategies: Licensing, investment, and Strategic Alliances
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    "Discussion and Consensus Must Be the Norms
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"Discussion and Consensus Must Be the Norms

Question 50

Question 50

Multiple Choice

"Discussion and consensus must be the norms.Partners must be viewed as equals." When applied to global strategic partnerships,this statement indicates the importance of which factor?


A) mission
B) strategy
C) governance
D) culture
E) organization

Correct Answer:

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