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    Global Marketing Study Set 5
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    Exam 9: Global Market Entry Strategies: Licensing, investment, and Strategic Alliances
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    The Alliance Between GE and Snecma Got Off to a Feeble
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The Alliance Between GE and Snecma Got Off to a Feeble

Question 42

Question 42

True/False

The alliance between GE and Snecma got off to a feeble start due to the personal chemistry between the top two executives of the respective companies.

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