Multiple Choice
One global segment based on demographics is referred to as "global teens." It includes:
A) people between the ages of 12 and 19.
B) affluent,well-traveled persons.
C) young global travelers.
D) technology professionals.
E) teens having power.
Correct Answer:

Verified
Correct Answer:
Verified
Q31: The trend showing popularity of ethnic or
Q32: Porsche AG uses the label "Top Guns"
Q33: Facebook's consumer insights team divided the 1.6
Q34: Mobile payment technology exploded in popularity,as consumers
Q35: Sometimes it is preferable to market to
Q37: Implicit or explicit reference to competitors can
Q38: Pareto's Law suggests that 80% of a
Q39: Procter & Gamble has identified a group
Q40: Global market segmentation is based on the
Q41: What important lessons did Virgin chief executive