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    Global Marketing Study Set 5
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    Exam 7: Segmentation,targeting,and Positioning
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    "Usage Rates" and "User Status" Are Important Criteria for Which
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"Usage Rates" and "User Status" Are Important Criteria for Which

Question 46

Question 46

Multiple Choice

"Usage rates" and "user status" are important criteria for which segmentation variable?


A) demographic
B) occupational
C) psychographic
D) behavioral
E) benefit

Correct Answer:

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