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    Global Marketing Study Set 5
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    Exam 7: Segmentation,targeting,and Positioning
  5. Question
    For Behavior Segmentation,marketers Use the 80\20 Rule When Assessing the Consumers
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For Behavior Segmentation,marketers Use the 80\20 Rule When Assessing the Consumers

Question 86

Question 86

True/False

For behavior segmentation,marketers use the 80\20 rule when assessing the consumers' usage rate,which means that 20% of the company's revenues or profits are accounted for by 80% of the firm's products or customers.

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