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    Global Marketing Study Set 5
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    Exam 7: Segmentation,targeting,and Positioning
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    One of the Advantages of Targeting a Market Segment Globally
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One of the Advantages of Targeting a Market Segment Globally

Question 29

Question 29

True/False

One of the advantages of targeting a market segment globally is that although the segment in a single-country market might be small,even a narrow segment can be served profitably if the segment exists in several countries.

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