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    Global Marketing Study Set 5
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    Exam 1: Introduction to Global Marketing
  5. Question
    Nike Dropped Its Well-Known Tag Line "Just Do It" in Advertising
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Nike Dropped Its Well-Known Tag Line "Just Do It" in Advertising

Question 71

Question 71

True/False

Nike dropped its well-known tag line "Just do it" in advertising women's clothing in Europe and replaced it with slogan "Here I am" since college-age women in Europe are not as competitive about sports as men are.

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