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At Procter & Gamble,one of the Problems They Were Facing

Question 51

Multiple Choice

At Procter & Gamble,one of the problems they were facing was that 80-plus country teams were all acting independently.Pampers Europe was not collaborating with Pampers North America.This example illustrates differences due to their:


A) geocentric orientation.
B) regiocentric orientation.
C) polycentric orientation.
D) ethnocentric orientation.
E) poor globalization orientation.

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