An Entrepreneur Wants to Explore Whether a Product with a Blue

Multiple Choice

An entrepreneur wants to explore whether a product with a blue package sells better than the very same product with a red package. The color of the package is the only thing that is changed and the product is put into test marketing to see if the blue package or red package sells more. This is known as

A) insanity.
B) micro approach.
C) experimentation.
D) reflection.
E) intrapreneurship.