An Entrepreneurs Business Is Not Doing Well and the Future

Multiple Choice

An entrepreneurs business is not doing well and the future does not look promising. However,since the entrepreneur has so much of his life and money invested in the business,he believes that if he invests more time and money,he can turn it around. His actions demonstrate the idea of

A) staged networks.
B) escalation of commitment.
C) creativity.
D) concepts.
E) optimistic bias.