Thomas Patterson's Observation That "Today's Presidential Campaign Is Essentially a Mass

Multiple Choice

Thomas Patterson's observation that "today's presidential campaign is essentially a mass media campaign" suggests that __________.

A) voters have very little understanding of the campaign apart from what they see and hear in the media
B) the media exercise little influence over a vast number of citizens' votes
C) campaigns are for the masses and are mediated by political elites
D) the media control electoral outcomes