An Entrepreneur Developed a Service for Which He Believed There

Multiple Choice

An entrepreneur developed a service for which he believed there was a fairly small,but clearly defined,group of potential customers. He believed that he could design the service to fit those customers very well. This type of customer group is called a

A) first-mover market.
B) niche market.
C) financial market.
D) focus group market.
E) common sense market.