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I Am Thinking About Starting a New Business to Sell

Question 50

Multiple Choice

I am thinking about starting a new business to sell a product that I have developed. Part of what I am thinking about is how the potential customers will use the product. However,since I am quite familiar with the needs that this product will satisfy,I believe that the potential customers will use it the same way that I do. This form of thinking represents the (a)


A) first-mover advantage.
B) confirmation bias.
C) focus group analysis.
D) financial concept.
E) customer survey.

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