An Entrepreneur Is Working to Develop a New Video Game

Multiple Choice

An entrepreneur is working to develop a new video game. Preliminary information suggests that consumers are concerned about the quality of the graphics,the extra features of the game,and the price,but it is not known which is the most important relative to the others. Research is set up in which copies of the same game,varying with different combinations of graphics,features,and price,are presented to potential consumers . Potential consumers are asked to indicate which copy of the game they prefer. This is an example of using

A) The S Curve.
B) Conjoint Analysis.
C) Detail Analysis.
D) Core Rigidities.
E) Feature Surveys.