An Established Business Is Thinking About Introducing a New Service

Multiple Choice

An established business is thinking about introducing a new service and asks current customers for their views of the intended new service. The current customers report that they do not like the new service,primarily because they tend to interpret it from the perspective of the current service. This represent the idea of

A) user myopia.
B) factorial design..
C) S curve analysis.
D) conjoint analysis.
E) policy capturing.