You Are Listening to the Radio While You Are Driving

Multiple Choice

You are listening to the radio while you are driving your car to school one morning. You are already late and did not have time for breakfast,so you are hungry. You hear the music on the radio and several commercials. One commercial for a new type of energy bar seems to catch your attention. Which of the following terms suggests why that particular commercial might have caught your attention?

A) Perceptual mapping.
B) Context.
C) Expensive.
D) Late adopter.
E) None of the above.