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Through Advertisements and Word of Mouth,Xerox Has Established a Mindset

Question 4

Multiple Choice

Through advertisements and word of mouth,Xerox has established a mindset in which consumers believe Xerox is the best copier machine company in the United States. This mindset will keep customers from defecting to its competitors. To which type of competition barrier does this refer?


A) Control of Resources.
B) Legal Barriers to Imitation.
C) Reputation.
D) Innovation.
E) Marketing Advantage.

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