A Pharmaceutical Company Spends Large Amounts of Money in Developing

Multiple Choice

A pharmaceutical company spends large amounts of money in developing new prescription drugs. Once the new drug is approved for use,it frequently can be produced and marketed for considerably less money than it took to develop,so the profit margins are large if one considers only the money spent during production and marketing. This situation represents the idea of

A) external strategies.
B) scalable business model.
C) managerial capacity.
D) geographical expansion.
E) new resource skills.