Which One of the Following Is One of Theodore Levitt's

Multiple Choice

Which one of the following is one of Theodore Levitt's assumptions supporting a pure global strategy?

A) Consumers are willing to pay more for specific product features.
B) Customer needs and interests are becoming more dissimilar.
C) If the world markets are treated as heterogeneous, substantial economies of scale are easily achieved.
D) MNCs can compete with aggressive pricing on low cost products that meet the common needs of global consumers.