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    When Using the BCG Matrix, a Business That Currently Holds
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When Using the BCG Matrix, a Business That Currently Holds

Question 72

Question 72

Multiple Choice

When using the BCG matrix, a business that currently holds a large market share in a rapidly growing market and that has minimal or negative cash flow is described as a:


A) cow.
B) dog.
C) problem child.
D) star.

Correct Answer:

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