Multiple Choice
Scenario 16-1. Ron's Rifle Manufacturers is facing tough competition. Recently, their rifles have received bad publicity due to a faulty safety mechanism. Management is determined to increase the quality of the rifles and have the emphasis on quality become Ron's competitive advantage.
-In Scenario 16-1, there is no factor more important to businesses than that of ______.
A) price
B) consumer demand
C) quality
D) variety
Correct Answer:
Verified
Correct Answer:
Verified
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