Scenario 1-1

Multiple Choice

Scenario 1-1. Larry Linsuine is thinking of marketing a new idea he has been using. After years of experience as a deer hunter, he has perfected a tree stand that gives him an added advantage in deer hunting. He calls his new tree stand The Tree Hugger. He has now begun the process of manufacturing his tree stands with 20 employees working out of his garage. His life savings have provided the equity for his operation.
-In Scenario 1-1, what will be the most difficult problem that Larry will encounter?

A) obtaining sufficient cash
B) finding a target market
C) obtaining accurate information
D) deciding upon appropriate advertising media