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A Pharmaceutical Company Has Developed a New Medication to Treat

Question 101

Multiple Choice

A pharmaceutical company has developed a new medication to treat anxiety. In order to check how well the medication responds, neither the experimenter nor the subjects know who received the medication. By doing this, the pharmaceutical company attempts to eliminate the chance of the subject's or experimenter's preconceived notions affecting the results. This is called:


A) experimenter bias.
B) double-blind design.
C) subject bias.
D) blind design.

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