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    Business
  3. Study Set
    International Business A Managerial Perspective
  4. Exam
    Exam 17: International Operations Management
  5. Question
    ________ Is the Totality of Features and Characteristics of a Product
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________ Is the Totality of Features and Characteristics of a Product

Question 25

Question 25

Multiple Choice

________ is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs.


A) Production
B) Quality
C) Benefit
D) Marketing

Correct Answer:

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